Course Spotlight: Revenue Generation for Nonprofits 1184

revenue generation for nonprofits

Do you currently operate a nonprofit, or have you been thinking about starting one? Revenue generation for nonprofits is critical to the organization and the support of its programs, but the methods to obtain revenue are not always so cut and dry. Through the University of West Alabama Online’s Continuing Education program, you can earn a Certificate in Nonprofit Administration. To earn the certificate, participants must complete two courses, including Revenue Generation for Nonprofits 1184.

In Revenue Generation for Nonprofits 1184, students will learn how to both increase revenue from a nonprofit’s current activities and develop new strategies for revenue generation. This two-month online course is divided into the following eight units:

Unit 1: Introduction to Revenue Generation

  • Setting and using revenue generation benchmarks
  • Determining annual objectives
  • How to best use this course information

 Unit 2: Understanding Your Audience

  • The benefits of knowing your audience better
  • What to ask your audience
  • How to get the best information
  • Collecting and using the best data
  • Where to find the new ideas

Unit 3: Developing Programs and Services

  • The right questions for the best success
  • Natural life cycles of programs and services
  • Determining which ones to continue
  • Creating successful new programs and services

Unit 4: Analyzing Programs and Services

  • Analyzing the past performance
  • Determining future productivity
  • Analysis tools
  • Simple analysis technique

Unit 5: Setting the Right Price

  • How price affects attendance
  • Price breaks that determine the price to set
  • Setting the best price
  • Pricing strategies

Unit 6: Marketing Effectively

  • Building your identity
  • Developing market segments
  • Determining who to market to

Unit 7: Developing Promotions

  • Making promotions that work
  • Creating the best layouts
  • Making promotions that sell

Unit 8: Distributing Promotions

  • Print, social media and eMarketing techniques
  • Knowing what promotions work
  • The most effective promotion methods

By the end of the course, participants will know which revenue generation programs to continue, how to develop new programs, how to promote services and programs effectively and how to use fewer tasks to yield larger results.

Revenue Generation for Nonprofits 1184 is one of two courses required for the Certificate in Nonprofit Administration and is being offered April 3 through May 26 and June 5 through July 28. The other course, Program Evaluation for Nonprofits, is being offered April 3 through 28, June 5 through 30 and Aug. 7 through Sept. 1.

Register for this and other UWA Online Continuing Education courses today at!

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